I could say that I have just been super busy doing all this super busy stuff but the truth is I didn’t know how to follow up after my last post. Somewhere along the way this blog went from a place for me to just ramble about what is going on in my studio practice to me feeling like I needed to write these deep insightful reflections on the deeper issues of the world with every new post. Honestly I don’t have it in me. I don’t know how often I’ll update but I think it’s important, more so now that I am out of school, to keep talking about what I have going on in my studio.
Right now my focus is on getting my Etsy shop going. Making new work and photographing that work is great. Listing the stuff and trying to figure out how to maximize your SEO so that shoppers find you in the gigantic sea of Etsy shops is another story. I think I am slowly getting the hang of it but I’m not getting as many views as I would like. I also find myself getting so caught up figuring out the logistical side and how to best promote the shop to attract more potential customers that I am spending less time on making. I like the business side to a point but half the time it feels so hopeless that I get frustrated and find myself going down the dark dangerous path of wanting to walk away while wondering why I even tried in the first place. If I can’t direct traffic so people can see what I have already made why keep bothering to make new stuff? Somehow I keep turning around with a new sense of determination, wanting to try at least one more time to make it work.
Right now I think my biggest problem is that there is no order or plan. I try to make a point to work on something related to the shop, but lately its just been picking up my laptop to make a few posts on a team board or to post something to our Facebook page. There is no schedule and I definitely need a schedule. My only schedule up to this point has been to work on the shop daily without any specifics. Usually I just grab my laptop, make a few posts to different teams I am a part of, put something up on our Facebook page, and read another article about how to make your etsy shop more successful. At the end of the week I feel like I have nothing to show for all of the ‘work’ I put in. I don’t feel like I have actually done anything useful.
And maybe I haven’t. I spend time doing something shop related but its really not constructive time and it’s usually just to say that I have done something. I certainly am not spending it wisely and balancing the business side and the making side. If I want this shop to make a profit I need to start treating it like a job and put meaningful hours in. That is where I think making a schedule will help, if the schedule says that I am supposed to be working on making new items then I need to be making new items. If the schedule says I need to be promoting the shop then thats what I need to be doing. I really need to make a schedule…
I don’t know why I am so passionate about making this shop work or maybe I do and just don’t know how to articulate it. But I really want this to work. The items that I make to sell in my shop are things I really enjoy making. After four years of art school, where everything you created was embedded with meaning and you were encouraged to look deep in your soul to find the inspiration to make meaningful work, it is nice to be making for the sake of just wanting to make something. It’s a welcomed mental vacation of sorts. There are a few ideas working themselves out in my brain that have deeper meaning but they are going to stay in there for a while longer. At least until I can no longer ignore the little voice in my head telling me to jump in and work on multiple projects at once. Right now I am really enjoying just focusing on one project, I like the simplicity of it.
Alright… I have a schedule to make.
As always, thanks for reading.
My shop Don’t Blame the Bacon